Amanda did an overall very good job of writing the White Paper. This White Paper appealed to me, not only because I am a Ben & Jerry’s fanatic, the most because of the graphics and the way it was set up, along with the writing. The first paragraph and background information made me want to read more about the company, which is what any good writer should do. The writing style was more relaxed instead of opinion based. Corporate Social Responsibility was a main aspect of the paper, which is Ben & Jerry’s mission. It was interesting to read about how many different things Ben & Jerry’s does to keep up their brand name. When eating their ice cream, you are unaware of what actually goes into it. Amanda did a great job of showing that it is not only ice cream that you’re eating; it is actually the brand as a whole that you help support. She conveyed the brand message greatly using quotes, images, and video.