Social Media is a tool that every business should take advantage of. In Spencer Dalzell’s White Paper about a restaurant named GiGi Trattoria, he mentions that they could use help with the social media aspect. In many of my classes, we have discussed that social media is a great publicity tool. Not only is it free, it can also reach hundreds of thousands of people in less than a second. Spencer explained that many famous people have visited this restaurant, including Bill Gates and Oprah. They both have over 5 million followers on Twitter. He suggested that the restaurant should ask the stars to simply shout out to them in a tweet. With the amount of publicity this restaurant would get in the matter of seconds, it is inevitable that they would receive more business. This seemed like the most practical social media plan because if the celebrities enjoyed the restaurant, it is easy for them to write a tweet promoting it.