Social Media is a tool that every business should take advantage of. In Spencer Dalzell’s White Paper about a restaurant named GiGi Trattoria, he mentions that they could use help with the social media aspect. In many of my classes, we have discussed that social media is a great publicity tool. Not only is it free, it can also reach hundreds of thousands of people in less than a second. Spencer explained that many famous people have visited this restaurant, including Bill Gates and Oprah. They both have over 5 million followers on Twitter. He suggested that the restaurant should ask the stars to simply shout out to them in a tweet. With the amount of publicity this restaurant would get in the matter of seconds, it is inevitable that they would receive more business. This seemed like the most practical social media plan because if the celebrities enjoyed the restaurant, it is easy for them to write a tweet promoting it.
Matt Berry’s White Paper about the St. John Fisher College Student Government Association was one of the most creative ones I saw presented. The reason why I liked it so much was because of the fact that it’s close to home. We can all relate to something that it happening on campus. Matt had many ideas that he clearly expressed, one being getting rid of “The Nest”. He explains this as the “Facebook of campus clubs”, but he doesn’t buy it. Although his opinions were very strong, he had the information to back it all up. Matt was full of different ways to execute the way campus clubs are promoted, and it doesn’t have to do with using The Nest. Not many people would think to use the campus government for a White Paper, and that is why I thought his was the most creative. Matt has the ability to make the changes he has implemented.
Amanda did an overall very good job of writing the White Paper. This White Paper appealed to me, not only because I am a Ben & Jerry’s fanatic, the most because of the graphics and the way it was set up, along with the writing. The first paragraph and background information made me want to read more about the company, which is what any good writer should do. The writing style was more relaxed instead of opinion based. Corporate Social Responsibility was a main aspect of the paper, which is Ben & Jerry’s mission. It was interesting to read about how many different things Ben & Jerry’s does to keep up their brand name. When eating their ice cream, you are unaware of what actually goes into it. Amanda did a great job of showing that it is not only ice cream that you’re eating; it is actually the brand as a whole that you help support. She conveyed the brand message greatly using quotes, images, and video.
Heepo was not very familiar with the concept of manipulation. I had to explain to home how important manipulation is in the art of public relations. Some believe that the public relations work is all about fooling the human mind. A public relations professional needs to deliver a specific message from the brand or company that they are working with. It is unusual for them to communicate a bad message. No matter how much negative backlash the company is receiving, the p.r. person is required to deal with it. It is important for them to perceive the message as a good and well-thought out one, even if it might not be the case.
To go into further explanation, I told Heepo about the BP scandal. I explained how it was important for the company to start manipulating the public to think that they were doing good for the earth after the oil spill.
Manipulation is inevitable because they need to convince the public that their company is great. It is up to us as the receivers to decide what is genuine and what is not.
- He felt you should let the public know what is happening in an organization and let the public become aware of the group’s character, ideals and practices.
- The public will view a company not by what it says, but by what it does.
- A company should always know what the public wants and it is the job of the company to keep informed on public opinion.
- Anticipate public reaction and eliminatepractices that create difficulties. Generate goodwill.
- Understand that public relations in a manager’s job and the whole company are depended on goodwill.
- The strongest opinions — good or bad — about a company are those formed by the employees
- Consistent and reasonedattention to information and contacts; when a crisis arises,remember, cool heads communicate best.